Wadsworth “Waddy” Dacay

(MOBILE) 650.387.5047

(EMAIL) WDACAY@GMAIL.COM

(WEB) WDACAY.COM

SUMMARY

Senior Marketing Artist with a proven track record generating creative media for cross-functional use in gaming, marketing, PR, advertising, presentation and print. Experience in creating graphics for applications in 2D, 3D, video animation, website development, presentations, textile, and mobile media.

PROFESSIONAL EXPERIENCE

BANDAI NAMCO ENTERTAINMENT INC|  CA(2012-2021)

SENIOR MARKETING ARTIST – MOBILE DIVISION

Regularly create Motion Graphics/Video/Audio and editing, using After Effects, Trap Code, Maya 3D and Garage Band for submission on social channels and corporate presentations.

·       Work with Production and Marketing departments to accurately understand design guidelines and formats for our mobile game products, repurposing in-game assets for use in non-game projects, in conjunction with creating custom graphics to fulfill art request.

·       Motion Graphic Video editing with After Effects, Trap Code and Maya 3D. and Photoshop, Final completed content used   for submission on social channels and corporate presentations.

·       Create art standards for specific controlled in-game requirements.

·       Create brand design for specific Marketing campaigns

·       Outsource art request to freelance artist overseas and locally.

·       Build custom ads for multiple ad partners for UA and Social Networks

·       Support and create corporate Info Graphics for BNEA Management team.

·       Support Production and Marketing with in-game and non-game graphics.

·       Identify, prioritize and create required art necessary for Game submission to digital stores, ad partners and UA.

·       Build custom graphics and comps for Green Light Submission/Presentation deck.

·       Create and optimize artwork for website design and development.

·       Produce individual art projects to fulfill various intra-departmental needs, including Tradeshows, Marketing events, presentations, Brand Base or Corporate schwag and more.

·       Travel abroad to review art processes in overseas art department and make recommendations to improve art pipeline and communication.

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 ELECTRONIC ARTS, INC|  REDWOOD CITY, CA(1995 – 2010)
MARKETING ARTIST (3/2008-3/2010)

Responsible for creating, managing, and supplying product and brand art assets to both in-house teams and outside agencies who managed the development of the Spore brand identity. Acted as the only key contributor to the Spore Marketing and PR teams responsible for creating graphic assets for advertising, marketing, PR, and packaging collateral.

·       3D Motion Graphics - Produced motion graphics utilizing in-game assets creating composited vignettes for videos used in product promotion, sales, advertising, PR and web ads. Animated product logos into motion graphics used in reports, proposal, and presentations, and brand promotion.

·       3D Modeling Rendering - Extract in-game 3D models into Maya to pose and render into high-resolution images for advertising, marketing, and web promotion. Hi-resolution images of models were composed into graphic scenarios for print and e-flyers used in marketing and advertising.

·       2D Graphics/Animation - Supported in house web team, supplying 2D static graphics for website updates, PowerPoint and Keynote presentations. Worked with Executive Producer to compose effective visual concepts to build brand awareness. Worked directly with BD manager and supplied exclusive graphics in support of acquiring new business that directly affected brand development.

MOTION GRAPHICS ARTIST ”EA’S MEDIA LAB”(1/2002-3/2008)
Worked independently as the only motion graphic artist in EA’s Media Lab. Interfaced directly with producers and video editors to collaborate and create motion graphics for sales, corporate, branding, and web videos for multiple EA brands/franchises (i.e. SIMS, EA Sports, etc).

·       Supplied title animation for Sims Product line SIMS Pets, SIMS Nightlife, SIMS Stuff, SIMS University, SIMS Glamour, and SIMS Urbz.  

·       Worked with producers, product manager, and editor to concept animation from static vector file creating animated 3D titles in Maya, animated and rendered motion in Maya and composited layers in Shake or After Effects.

·       3D Motion Graphics - Directly responsible in creating all of EA Sports Branding and Sports Franchise animation. Built animated transition elements used in EA Sports sales videos, including bumpers, lower thirds, and brand to franchise transitions.

·       Supplied motion graphics for DVD authoring for individual products. Worked closely with editors to conceptualize and execute custom graphics for individual videos.

·       Worked with EA’s Entertainment Department building custom motion graphics for live events, Madden Challenge, Maui Invitational, NBA Live, Elite 11. Motion Graphics were designed for individual events from existing brand elements and vector graphics.

CINEMATICS/ENVIRONMENTAL ARTIST “EA GAMES”(7/1995-1/2002)
Worked on multiple properties creating environments, in-game objects, and frontend cinematics for multiple products such as Shockwave, Nuclear Strike, Soviet Strike, PGA Tour Golf, Tiger Woods Golf, Cyber Tiger, Battlestation, and Future Cop.

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LOCKHEED MARTIN |  SUNNYVALE, CA (1980 – 1995)

LOCKHEED MARTIN ”VIDEO LAB”(1/1980-7/1995)
Independently managed in-house animation lab creating sales, marketing, and training videos. Collaborated with video editors, writers and engineers to translate high-resolution 3D models, and graphics into a variety of scientific, defense, and industrial videos.

PROGRAM SKILLS

Mac/Windows OS

Maya

AfterEffects

Photoshop

PowerPoint

Microsoft Word and Excel

GarageBand

EDUCATION

California College of the Arts|  Oakland, CA

B.F.A. Drawing